Slumlyfe™ is a metaphor referencing the concept of “we started from the bottom, now we’re here”. The brand is designed around the notion that we do not give up despite how bad our current circumstances are. From the single mother who is raising her kids on her own and yet still pushing forward to accomplish her dream of obtaining her doctorate to the kid who grew up poor in a bad neighborhood and still hones in on his artistry while obtaining from criminal activities, Slumlyfe Represents the diverse population of go-getters. Our target market is the consumer who has overcome adversity despite the statistics that are stacked against them. Our brand is centered on the notion that people with passion and tenacity can change the world. Like our customers, we pride ourselves on ‘Gettin up, Gettin Out and Gettin it no matter what!”